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Hidden Gems: Meet Taylor Ping of DEADGAL

Hi Taylor, so excited to have you with us today. What can you tell us about your story?
While in college, I was heavily involved in setting up events for company brands and worked with some of the largest cannabis companies, celebrity doctor’s offices in LA, and public figures. I was never content with just going to school and being told I needed to work a normal job till getting a high paying one after college. So I taught myself analytics, commercial branding, social media marketing and became great at it. I developed a network of thousands of creatives and influencers and began Ann Access Agency, a marketing agency for viral influencers and brands. After helping so many individuals as well as brands grow to over 100k+ followings and building their brand presence from the ground up, I knew I wanted to turn my attention to building my own product brand. That is how DEADGAL luxury custom press on nails was born.

We all face challenges, but looking back would you describe it as a relatively smooth road?
I started Deadgal early this year during the pandemic but have had an amazing team by my side (shoutout Bryce, Sophie, Alf, Karsten, Trent) for all being a part of the journey. Struggles are just opportunities to pivot in your business, and a huge one we made was how to find our niche girl that DEADGAL resonates with and target them. It’s been a lot of constant content creation.

Alright, so let’s switch gears a bit and talk business. What should we know?
Deadgal is a new breed of luxury custom nail sets for women who are confident, sophisticated, and rebellious when it comes to fashion. A Deadgal customer doesn’t follow trends, she sets them. We empower women to create their own look and their own style. Our nails last up to 4 weeks, just as long as nail salon sets, and we are not like the typical press ons you see in a convenience store. We follow all the hottest and trendiest designs that celebrity nail techs offer, at better prices. Our nails have become a huge hit in the fashion industry, being used in publications and shoots in magazines like TeenVogue. It has been fulfilling to be able to introduce a product to market that is better than its competitors.

Do you any memories from childhood that you can share with us?
Weirdly enough, one of my favorite memories was when I was probably 6 or 7 years old, my mom would pack me a briefcase of snacks and coloring pads and as CEO of his company, my dad would bring me to his building and let me sit at the conference table watching everyone. It was the coolest thing to me back then.

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