Creating the perfect social media strategy is a lot like creating a sales funnel. It’s a series of
steps that leads you to your goal. It’s a roadmap you can follow to be successful on social
A comprehensive social media marketing strategy is vital to the success of your business. A
well-thought-out approach allows you to measure your progress, track key performance
indicators and reach an audience that’s interested in what you have to offer.
In this article, we’re going to walk you through a step-by-step process that will guide you through
creating a winning social media strategy.
How to Create a Social Media Strategy
Step 1. Choose social media marketing goals that align to business objectives
Step 2. Learn everything you can about your audience
Step 3. Know your competition
Step 4: Choose the right social media platforms to reach your audience
Step 5. Do a social media audit
Step 6. Set up accounts and improve profiles
Step 7. Find inspiration
Step 8. Decide on the best time for posting content on social channels
Step 9. Create a social media content calendar
Step 10. Create compelling content
Step 11: Track performance and adjust your social media strategy accordingly
What is Social Media Marketing?
Social media marketing is the process of creating content and distributing it on social media
platforms like Facebook, Twitter, and YouTube. Social media marketing can be done by
individuals or businesses.
It is an effective tool that has been used for several years now by businesses to help them reach
their target audience. Social media marketing can be used for branding, attracting customers,
boosting sales and increasing brand awareness.
What is a social media marketing strategy?
A social media marketing strategy (SMM) is a set of tactics that you use to reach your target
audience on social networks. The strategy is designed to help you determine which platforms to
focus on, how often to post, and what type of content to share as well as how it will be shared.
The goal of a social media marketing strategy is to create the best possible experience for your
customers by creating engaging content that promotes your brand and drives engagement
within your community.
How to Create Social Media Marketing Strategy in Just 11 Easy Steps
- Choose social media marketing goals that align to business objectives
- Before you set up your first post, consider the following questions:
What are my goals for using social media? Are they specific? If so, what does
success look like for me?
How will I measure my success? What else might I want from my social media
Who is my target audience? Which platforms do they use and when are they
most active? What type of content will resonate with them?
Business objectives determine the overall goal of your social media strategy and
what will be accomplished with it. When you have a clear idea of your business
objectives, it is easier to develop a social media marketing strategy that aligns
with them and meets your needs.
- Learn everything you can about your audience
- It’s easy to assume that everyone who uses social media is the same, but that’s
not the case. You need to know what they want and how they want to receive it
before you can build a successful strategy around them.
Research your audience on social media platforms and study the data they are
sharing and commenting on. Identify their interests, likes and dislikes, personality
traits, purchasing habits, and more. Understand their current needs, wants, and
concerns. Identify who they are as a person across all platforms they use.
Make a list of the questions you have about your target audience. This will help
you to get to know them better and build trust. You can use tools such as Google
Analytics or SessionCam to learn more about their behavior on your website or in
- Know your competition
- You can do this by asking questions or by conducting an online search for related
information. When you’ve done that, it’s time to look at the kind of content they’re
producing and how well it’s performing on social media channels.
For example, if one of your competitors is using a lot of images in their posts, it’s
likely that they’re using image-based content more often than text-based content.
- Choose the right social media platforms to reach your audience
- Social media marketing is as much about choosing the right platforms as it is
about choosing the right content. Pick the right social media platform that your
audience will find appealing and relevant to them.
If you’re not sure where to start, here are some of the most popular social media
Facebook: One of the most popular social networks, with over 1 billion active
users each month. It’s a great place to share photos and videos of your work, as
well as share updates about your business.
Twitter: A social network where you can post short tweets or longer updates
about what you’re doing or what’s happening in your industry. You can also follow
other people’s tweets and reply to them directly.
Instagram: A mobile app that lets users capture and share photos with friends
(and potentially strangers). Instagram is an ideal platform for businesses who
want to show off their products and services.
Pinterest: An online pinboard site where users can collect content related to
anything they like — from recipes to fashion trends and more! That means it’s a
great place for businesses who want to showcase their wares or offer tutorials on
how they do things better than anyone else does them.
LinkedIn: A professional networking site where you can connect with old friends
- Do a social media audit
- The best way to ensure your social media marketing strategy is working is by
doing a social media audit.
The first step is to do a quick audit of your existing social media accounts and
then set up a plan for them. You need to be aware that some platforms are more
useful than others, so it’s important to choose those that will help you reach your
A good place to start is by checking out which platforms have the most followers
and being active on them regularly. This will give you an idea of where you
should focus your efforts and how much time they’ll take up without being too
- Set up accounts and improve profiles
- Set up accounts on the platforms you have chosen. You can also consider setting
up an email newsletter and website.
To improve your profiles on each of the sites you have chosen, you can use
many different tactics. For example:
Add pictures of your team members. This will help you show off your team’s
personalities, which can help people get to know more about you and your
Add videos that show off how your company works or what it does (such as how
you make products).
- Find Inspiration
- There are a lot of ways to find inspiration. You could look at how other brands
are using social media. You could look at what other brands in your industry are
doing on social media or you could look at what they’re not doing on social media
and see if you can figure out why.
You can also go to your competitors’ websites and read through their marketing
strategies, which will give you some ideas about how to approach your own
marketing strategy. If a competitor uses a certain hashtag or does something that
seems like it’d be interesting for your brand, use that as inspiration for creating
content for your own social media pages.
Another way is to think about the people you want to target, the audience that
you want to reach, and what kind of content they like.
You can start writing down or sharing some of your own ideas with others in your
industry or community. You might have a story or idea that’s unique and could be
useful for businesses that are just starting out on social media marketing.
- Decide on the best time for posting content on social channels
- The best time to post content on social media is when people are engaging with it
most frequently – when they are online, actively searching for information, or
sharing something interesting. You have to make sure that you don’t miss out on
any potential opportunities by not posting at the right time or place.
- Create a social media content calendar
- Your calendar should include the dates and times that you will be publishing new
content on each social network.
Create a master list of your top posts and share them across your channels so
that you can focus on creating new content, not just reposting old material.
Once you have created your content calendar, make sure to regularly update it
so that it stays fresh and relevant.
- Create compelling content
- You can’t just create content and hope it goes viral. You have to create
Content marketing is all about creating and sharing valuable, relevant, and
interesting information that your target audience will find interesting, valuable and
You can blog, do video, or even create a podcast. The most important thing is
that you find the right medium for your business.
Keeping up with current events and trends in your industry is also a great way to
connect with your customers, who might be interested in topics you don’t cover
- Track performance and adjust your social media strategy accordingly
- You can’t just throw money at social media without knowing how it’s working. You
need to know what kind of return you’re getting on your investment.
The first thing you need to do is decide how much time and money you want to
spend on social media marketing.
By tracking these results over time, you’ll be able to see which posts are getting
the most traction, and whether they’re bringing in the right kind of traffic. If a
particular post isn’t bringing in the visitors it needs to, it might be time for a
change — or even a complete revamp of the post itself.
As social media marketing becomes a staple in many businesses and organizations, the need
for more information, guidance and education increases. The reality is that too many companies
are going in blind about how social sharing occurs and what it really takes to create a successful
The value of a social media marketing strategy lies in its promise to maximize your return on
investment with minimal time and effort. That’s why, before you even begin to execute your plan,
it’s essential to have a solid strategy in place to guide all of your efforts. Think of it as the
foundation of your platform—if you build your house on shaky ground, you’re going to have
some problems along the way. Building a strategy that encompasses all facets of your online
presence will help your company begin to reap the benefits of social networking.